Thoughts on Code
& Building.
Software engineering, AI, and lessons from working with founders and early-stage teams.
Founders & MVPsSeptember 28, 2026
What Does Custom Software Really Cost a UK Small Business?
You ask three people for a quote on the same thing. One says £900. One says £4,000. One says £12,000. Nobody's lying — they're just quoting different things. Here's what actually moves the price.
Business & AutomationOctober 2, 2026
Your Spreadsheet Isn't the Problem. Until It Is.
Most small businesses run on spreadsheets longer than they should — and some never need to move on. Here's a simple test to know which situation you're in.
Software EngineeringSeptember 27, 2026
AI-Assisted Development: How I Actually Use AI to Ship Better Code
AI tools have changed how I build — not by replacing engineering, but by removing the parts that were never really the job.
Business & AISeptember 27, 2026
The AI Mistake Most Founders Make (And What Actually Works)
Automating everything sounds like the move. But the founders I've seen get real results did the opposite — they started small, specific, and boring.